present your schools’ dynamic and unique
character and values…or was it the best you
could do at the time?
get updated weekly…or display last year’s
welcome message?
provide information your community truly
wants and needs…or do you just put up
anything you have on hand?
Does your e-mail…
bring critical news to staff immediately…or are they “the last to know?”
inform parent/community leaders
regularly…or do they rely on rumor?
unmistakably identify your district...or
do recipients wonder who it came from?
Do you have e-tools that…
reach thousands of parents quickly…or do
you depend on the phone chain?
tell your story with animation and interactivity…or do you rely solely on print?
And, most important…
Does your electronic communications program
strategically blend web, targeted e-mail and other
dynamic tools to gain understanding and support
for your district?
present your schools’ dynamic and unique
character and values…or was it the best you
could do at the time?