Whether you realize it or not, your district’s website is one of your
primary points of contact with your community. The site itself should be
easily found and visitors should be able to quickly locate the information
they need. Information should be organized according to your visitors’ needs.
Your site’s navigation system should clearly let visitors know where they
are, where they have been, and where they can go.
-Tip:
Add a search engine to your site. Free site-search services are available
from Atomz and Google. Then, after the search engine has been running for a
few weeks, optimize your site according to the keywords visitors search for.
Whether you realize it or not, your district’s website is one of your
primary points of contact with your community. The site itself should be
easily found and visitors should be able to quickly locate the information
they need. Information should be organized according to your visitors’ needs.
Your site’s navigation system should clearly let visitors know where they
are, where they have been, and where they can go.